While this may seem obvious to Diablo players used to taking part in Diablo 3 or Diablo 2 Seasons, it has caused some confusion among new Diablo 4 players.
When a new Season kicks off players will have to start a new Seasonal character as they go on the Season journey.
Hey Paul, yes to take part in the seasonal questline, mechanics, season journey and battle pass, you will need to create a new seasonal character. Playing campaign with seasonal character (if you so desire or need to finish) will also progress the season journey and battle pass.
— Rod Fergusson (@RodFergusson) June 19, 2023
Simply put, nobody gets a shortcut to Seasonal rewards. With around 80 hours required to do everything in a Season, there’s going to be plenty to do so starting anew at level 1 with new questlines, season-themed content, and more.
Of course, some gamers will be trying to race to 100 as usual and try and do everything in 5 minutes flat but the majority won’t. It is supposed to be a “journey” after all.